For personal trainers and online coaches looking to grow
This is a self paced and interactive online learning course, dedicated to helping personal trainers grow and scale their online business. You will learn from 10 video lessons with Brand & Marketing guru, Jenna Davies and practically apply your learnings to your own business as you work through over 30 templates and workbooks specifically designed to give your business the blueprint you need to grow.
- Develop a business plan that aligns with your goals and purpose in business
- Create a brand identity online and build a reputation that is rememberable and distinguished
- Create launch campaigns, content and a marketing strategy that will achieve revenue growth
- Learn how to write captions, emails and content to captivate and convert your audience
Does this sound familiar?
You love what you do, you love coaching people to their best results and inspiring others to transform their lives through health and fitness. How do you reach more people though? What’s your plan to grow and scale your business? Where is this plan written down?
A goal without a plan is just a dream. Are you a dreamer or are you a ‘doer’?
Where do find the time to grow your business? How do you spend your time wisely to maximise business growth and work ON the business not just in it? Working on your business can feel like a chore and add stress and overwhelm when you lack the clarity and direction you need to grow. It’s frustrating and disappointing when the work you do doesn’t yield the results you thought it would or expected it to.
Save yourself the time, the stress and frustration by creating your clear cut pathway to grow your online business with the Fitness Business Strategy.



ARE YOU READY TO BRING YOUR VISION TO LIFE?
"If you don't know what sets you apart in the industry, how would your customers know?"
- Establish clarity and direction with a clear plan to grow and scale your business.
- Optimise your online systems for scalability
- Design a customer experience that drives referrals and retention
- Have a plan for growth and engagement on multiple social platforms, not just instagram!
- Create captivating and compelling copy for your marketing channels

Nick Ockrim
I feel more confident in my ability to market and sell my business with added structure and a specific plan so that I'm not guessing but being very direct with who I am trying to engage with. The smartest decision as a coach is to always learn and grow and if you are not willing to do that in a booming and competitive industry then you will fall behind! The best thing you could do to add more value to your business especially online is to do this course with Jenna! Within the first 5 weeks I picked up 5 online clients, just from tweaking the basics and building my confidence to put myself out there.
Simple to implement, growth guaranteed if you do the work
HOW IT WORKS

LEARN
Receive instant access to our
online student portal and
start learning right away!
There are 10 modules to
complete.
IMPLEMENT
With weekly business
workbooks and templates,
transform your business
every step of the way as you
apply your learnings to your
business.

GROW
Generate leads and sales
for your online business and
reduce time spent servicing
your clients to scale your
business and maximise
profits.

Demi Jefferys
I'm confident in my ability to one day scale my business and let it run itself because of the Fitness Business Strategy. I wish I started sooner! Knowledge is power, invest into yourself and your business, you will not regret it. I’ve experienced lots of personal growth and believe I can now do anything I set my mind to that will lead into financial and professional growth.

Mark Carroll

Clay Cook

Angela Metri

Andrew Davies PT

Caitlyn Simms

Sigi Fisher

Kyl Raggio

Edina Tothova
- Market research
- Find your niche
- Business planning
MODULE 01
- Client avatars
- Defining your USP
- Psychographic segmentation
MODULE 02
- Sell results, not time
- Define the problem
- Create the solution
MODULE 03
- Create your customer journey
- Automate & optimise your service
- Systems to scale & grow
MODULE 04
- How to create a high converting sales page
- Your features & benefits
- Captivate and convert your leads
MODULE 05
- Hook your audience with headlines
- Sell the benefit, get to the point
- Drive action!
MODULE 06
- Creating launch campaigns
- Structuring your content pillars
- Multi-channel strategies for growth
MODULE 07
- Create raving fans
- Engage your audience
- Drive advocacy
MODULE 08
- 100% ROI!
- Leverage earned media
- Content marketing strategies
MODULE 09
- Test, refine, adjust
- Analytics you need to know
- How to let the data guide your business
MODULE 10
delivery
- 10 comprehensive video lessons with Jenna Davies
- Bonus learning materials with Jenna & Mark
- Over 30 templates, tools apps and platforms for your business
- Build your own sales page
- Save money on contractors
- Apply your learnings to your business
- Be supported in our FBS network!

Edina Tothova
This course takes you by the hand and teaches you how to transition from a coach to a business owner. It saves you time and money! It inspires you to stop at nothing! My engagement, social media following and lead generation has immediately increased after I implemented Jenna's copy writing techniques. Jenna challenges and inspires me. I know that she has a genuine interest in my success and she always has my back! Her strategies helped me gain insight into the needs of my target audience and now I know how to speak to my community to capture attention, build trust and take action!
The course that pays for itself
What you need is action. Clear,
goal-driven, focused action.
- Build your business plan designed to serve your WHY, creating time & financial freedom as you build a scalable business.
- Discover your brand identity, get crystal clear on your business direction.
- Develop & refine your bullet proof offer.
- Market to your audience effectively, clearly communicating the results of working with you, appealing to your customers pain & pleasure points, values & beliefs.
- Learn how to leverage “owned" and “earned" mediums of marketing to organically grow your business.
- Have a strategy and clear answer for “what’s next"?
Simple to implement, growth guaranteed if you do the work

“AWARENESS WITHOUT ACTION IS WORTHLESS”
CREATE & REFINE YOUR ONLINE OFFER LEARN HOW TO MAKE MONEY IN YOUR SLEEP GROW YOUR FITNESS BUSINESS
THE PT GAME PLAN
For personal trainers and online coaches looking to grow
This is a self paced and interactive online learning course, dedicated to helping personal trainers grow and scale their online business. You will learn from 10 video lessons with Brand & Marketing guru, Jenna Davies and practically apply your learnings to your own business as you work through over 30 templates and workbooks specifically designed to give your business the blueprint you need to grow.
- Develop a business plan that aligns with your goals and purpose in business
- Create a brand identity online and build a reputation that is rememberable and distinguished
- Create launch campaigns, content and a marketing strategy that will achieve revenue growth
- Learn how to write captions, emails and content to captivate and convert your audience
Does this sound familiar?
You love what you do, you love coaching people to their best results and inspiring others to transform their lives through health and fitness. How do you reach more people though? What’s your plan to grow and scale your business? Where is this plan written down?
A goal without a plan is just a dream. Are you a dreamer or are you a ‘doer’?
Where do find the time to grow your business? How do you spend your time wisely to maximise business growth and work ON the business not just in it? Working on your business can feel like a chore and add stress and overwhelm when you lack the clarity and direction you need to grow. It’s frustrating and disappointing when the work you do doesn’t yield the results you thought it would or expected it to.
Save yourself the time, the stress and frustration by creating your clear cut pathway to grow your online business with the Fitness Business Strategy.
ARE YOU READY TO BRING YOUR VISION TO LIFE?
"If you don't know what sets you apart in the industry, how would your customers know?"
- Establish clarity and direction with a clear plan to grow and scale your business.
- Optimise your online systems for scalability
- Design a customer experience that drives referrals and retention
- Have a plan for growth and engagement on multiple social platforms, not just instagram!
- Create captivating and compelling copy for your marketing channels


Nick Ockrim
I feel more confident in my ability to market and sell my business with added structure and a specific plan so that I'm not guessing but being very direct with who I am trying to engage with. The smartest decision as a coach is to always learn and grow and if you are not willing to do that in a booming and competitive industry then you will fall behind! The best thing you could do to add more value to your business especially online is to do this course with Jenna! Within the first 5 weeks I picked up 5 online clients, just from tweaking the basics and building my confidence to put myself out there.
Simple to implement, growth guaranteed if you do the work
HOW IT WORKS

LEARN
Receive instant access to our
online student portal and
start learning right away!
There are 10 modules to
complete.

IMPLEMENT
With weekly business
workbooks and templates,
transform your business
every step of the way as you
apply your learnings to your
business.

GROW
Generate leads and sales
for your online business and
reduce time spent servicing
your clients to scale your
business and maximise
profits.

Demi Jefferys
I'm confident in my ability to one day scale my business and let it run itself because of the Fitness Business Strategy. I wish I started sooner! Knowledge is power, invest into yourself and your business, you will not regret it. I’ve experienced lots of personal growth and believe I can now do anything I set my mind to that will lead into financial and professional growth.

Mark Carroll

Clay Cook

Angela Metri

Andrew Davies PT

Caitlyn Simms

Sigi Fisher

Kyl Raggio

Edina Tothova
HOW IT WORKS
- Market research
- Find your niche
- Business planning
MODULE 01
- Client avatars
- Defining your USP
- Psychographic segmentation
MODULE 02
- Sell results, not time
- Define the problem
- Create the solution
MODULE 03
- Create your customer journey
- Automate & optimise your service
- Systems to scale & grow
MODULE 04
- How to create a high converting sales page
- Your features & benefits
- Captivate and convert your leads
MODULE 05
- Hook your audience with headlines
- Sell the benefit, get to the point
- Drive action!
MODULE 06
- Creating launch campaigns
- Structuring your content pillars
- Multi-channel strategies for growth
MODULE 07
- Create raving fans
- Engage your audience
- Drive advocacy
MODULE 08
- 100% ROI!
- Leverage earned media
- Content marketing strategies
MODULE 09
- Test, refine, adjust
- Analytics you need to know
- How to let the data guide your business
MODULE 10
delivery
- 10 comprehensive video lessons with Jenna Davies
- Bonus learning materials with Jenna & Mark
- Over 30 templates, tools apps and platforms for your business
- Build your own sales page
- Save money on contractors
- Apply your learnings to your business
- Be supported in our FBS network!

Edina Tothova
This course takes you by the hand and teaches you how to transition from a coach to a business owner. It saves you time and money! It inspires you to stop at nothing! My engagement, social media following and lead generation has immediately increased after I implemented Jenna's copy writing techniques. Jenna challenges and inspires me. I know that she has a genuine interest in my success and she always has my back! Her strategies helped me gain insight into the needs of my target audience and now I know how to speak to my community to capture attention, build trust and take action!
The course that pays for itself
What you need is action. Clear, goal-driven, focused action.
- Build your business plan designed to serve your WHY, creating time & financial freedom as you build a scalable business.
- Discover your brand identity, get crystal clear on your business direction.
- Develop & refine your bullet proof offer.
- Market to your audience effectively, clearly communicating the results of working with you, appealing to your customers pain & pleasure points, values & beliefs.
- Learn how to leverage “owned" and “earned" mediums of marketing to organically grow your business.
- Have a strategy and clear answer for “what’s next"?
Simple to implement, growth guaranteed if you do the work
